Isaiah Adeleke

2023 · Fintech · B2B

Streamlining bank account creation: From weeks of paperwork to a 21-minute digital process

Tride helps non-profit organizations open and manage bank accounts. I designed an onboarding experience to help NGOs get an account sooner, without weeks of paperwork and back-and-forth.

Role

Lead Product Designer

Team

Jeremiah · Adebayo · Olamilekan · Ayomide · Isaiah

Timeline

2023

Category

Fintech · B2B

Tride account overview showing balances, project accounts, transactions, and disbursement updates

21 min

Fastest account creation

From signup to completed onboarding

50%

Drop-off recovery

6 of 12 original drop-offs returned and completed

57.1%

Cohort completion

8 of 14 original users completed after improvements

Challenge and research

Opening a corporate bank account in Nigeria can take 4 to 18 weeks, and NGO accounts are no exception. My task was to design an onboarding experience that could get non-profits an account as early as possible while reducing the stress of paperwork and back-and-forth.

After speaking with six non-profit founders, the challenge became clear: they needed accounts in their organizations' names to scale. Most had started with personal bank accounts, but donors were beginning to question that arrangement.

They approached banks to open organization accounts, but the process stood in their way.

Three research findings about the challenges NGO founders faced opening a bank account

Getting to work

As the product designer, my first task was to understand the compliance requirements for opening an NGO bank account in Nigeria and work with the team to find a suitable infrastructure partner.

Two discoveries shaped the approach:

  • Not every piece of information requested by banks is a Central Bank of Nigeria compliance requirement.
  • Banking infrastructure companies can power accounts through APIs, letting founders complete the process from home.

How I solved this

I listed the information and documents required by our infrastructure partner and for CBN compliance. Then I asked: how might we make this long list less stressful for NGO founders while reducing the time it takes to fill it out?

I organized the onboarding requirements into three groups, in the order founders were most likely to have them:

Onboarding groups: readily available, not so readily available, and might take a while to get
  • Readily available — documents and information a founder can provide immediately.
  • Not so readily available — items a founder may need to request from someone else, but that person can provide easily.
  • Might take a while to get — documents the organization may not yet have or must apply for.
Tride onboarding requirements mapped into three availability groups

This structure let NGOs complete the application progressively instead of confronting every requirement at once.

One thing I made sure of

Founders could save their progress at any point and return to finish the application.

Tride document-upload step with a save-and-continue option

Wireframes

I created wireframes to visualize and test the flow before moving into detailed designs.

Tride onboarding wireframes showing organization details and document upload

Final designs

After several iterations, we settled on the final onboarding designs.

Tride final design for organization information
Tride final design for uploading organization documents
Tride final design for the organization review status
Tride final design for the account overview

Mobile responsiveness

We also designed the experience to work on mobile.

Four mobile screens showing Tride's responsive account setup flow

The launch revealed a bigger problem

Within the first 10 days of launching, only 2 out of 14 organizations (14.3%) completed onboarding.

We reached out to users who had dropped off and discovered that the biggest obstacles were providing officers' information and uploading organizational documents.

These findings showed that while we had simplified the process of opening an account, some of the requirements still prevented organizations from completing it.

Initial onboarding funnel showing 14 visits and two completed applications

Here's what some customers said when we asked why they dropped off at the officers' information and organizational documents steps.

Customer feedback explaining drop-offs at officer information and organization documents

Removing the barriers to onboarding

We revisited the onboarding requirements with a legal professional and identified changes to reduce friction:

  • Reduced the minimum number of trustees from three to two, removing an unnecessary requirement from the initial flow.
Revised Tride officer-information step with two officers
  • Introduced an account option for early-stage organizations, allowing eligible users to open an account with a ₦500,000 deposit limit while completing additional documentation for an upgrade.
Tride account-type selection for individuals and incorporated organizations
  • Displayed the account limit for individual organizations and encouraged them to upgrade sooner.
Tride dashboard showing the deposit limit and organization-document upgrade prompt

These changes allowed more organizations to progress without being blocked by requirements they couldn't immediately fulfil.

Final results and impact

Six users returned and completed setup, opening bank accounts. The clearest test came from a new user who completed the entire onboarding process in 21 minutes—a sharp contrast with the weeks the traditional process could take.

They joined at 10:51 a.m. and completed setup at 11:12 a.m.

Tride notifications showing a user joined at 10:51 and completed setup at 11:12

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