I share my thoughts.
Talks, classes, and writing on AI product design, design strategy, and building in Africa.
DESIGN PROCESS · RIVY
I Tried to Use AI to Design for Our Users. Here's What Actually Worked.
The experiments, failed attempts, and user context that made AI useful in a two-person design team's workflow.
Read article →June 2026
USER RESEARCH · CONVERSION OPTIMISATION
How we increased financing checkouts from 47% to 89% by changing where we introduced financing
How communicating affordability earlier changed the way EnergyStack customers chose to pay for solar products.
Read article →2026
PRODUCT DESIGN · RIVY
How a Small Design Change Generated 150+ New Leads for Rivy, Without Touching a Single Line of Backend Code
A case study on the power of sequencing in product design.
Read article →2026
LANDING PAGES · DESIGN & BUSINESS
Case study: How to design a landing page with high conversion rate
A guide to crafting product landing pages with high conversion rate, using Brass as a case study.
Read article →October 2021